According to Técnico Regulation Regulamento de Organização e Funcionamento dos Serviços do Instituto Superior Técnico (ROFSIST), the Communication, Image and Marketing Unit aims to:

• Manage the institutional image of Instituto Superior Técnico;
• Assure its promotion and external communication, namely through outreach;
• Implement an internal communication policy.

Communication, Image and Marketing Unit pursues its aim through:

• Student Support Office (NAPE);
• Content and Media Office (NCM);
• Image and Public Relations Office (NIRP).

The Communication, Image, and Marketing Unit has been recognized by the Good Practices Observatory of Instituto Superior Técnico (ObservIST) for its Good Practices.